The world of motorsport and Web3 have collided in an exciting new collaboration between OKX, a leading Web3 platform, and the McLaren Formula 1 Team. Together, they’ve launched Race Rewind — a free-to-mint digital collectible series that brings fans closer to the high-octane action of F1 racing through innovative blockchain technology.
This dynamic partnership is redefining fan engagement by offering unique digital experiences, exclusive rewards, and real-world perks tied to non-fungible tokens (NFTs). With each Grand Prix, fans can mint commemorative NFTs that capture the sights, sounds, and pivotal moments of race day — all accessible via the OKX Wallet.
What Is the 'Race Rewind' NFT Series?
The Race Rewind series allows fans to relive iconic race moments through digital collectibles. Each NFT is tied to a specific race in the 2024 F1 season and serves as both a keepsake and a potential ticket to exclusive prizes.
The first drop celebrates the Canadian Grand Prix and will be available for minting on the OKX app from Friday, June 7 at 10:00 AM GMT to Monday, June 10 at 10:00 AM GMT. This limited-time window ensures urgency and exclusivity, encouraging fans to participate early.
👉 Discover how blockchain is transforming sports fandom — explore the future of fan engagement here.
Each collectible’s rarity level — revealed on the Tuesday following the race weekend — determines what kind of rewards fans may unlock. From signed merchandise to VIP experiences, the incentives are designed to deepen fan loyalty and excitement.
Exclusive Rewards for Dedicated Collectors
One of the most compelling aspects of Race Rewind is the tiered reward system. Fans who collect all NFTs in the 2024 season will be eligible for a grand VIP prize, awarded after the final race in Abu Dhabi on December 8, 2024.
This top-tier reward includes:
- A VIP McLaren Fan Experience at a future Grand Prix
- $2,500 toward travel and accommodation
- A once-in-a-lifetime hot lap around the circuit in a McLaren race car
Additionally, special prizes are available for individual race drops:
- 7 fans with an Ultra Rare collectible will be invited to a Race Watch event at the McLaren Technology Centre in Woking, UK
- 20 fans holding a Rare collectible will receive exclusive McLaren Racing merchandise
These rewards blend digital ownership with tangible, real-world experiences — a hallmark of effective Web3 utility.
How to Participate in Race Rewind
Participation is simple and free:
- Download or open the OKX app
- Navigate to the NFT section during the active minting window (Friday to Monday of each race weekend)
- Mint your Race Rewind collectible
- Wait for rarity reveal on Tuesday post-race
No purchase is necessary, making it accessible to fans worldwide regardless of financial barriers. The use of blockchain ensures authenticity, scarcity, and verifiable ownership — key components in building trust and value.
A Strategic Partnership Built on Innovation
The collaboration between OKX and McLaren F1 isn’t new — it’s rooted in a multi-year partnership that began in May 2022, when OKX became the Primary Partner of both the McLaren Formula 1 Team and the McLaren Shadow eSports Team.
In January 2024, the partnership expanded further. The OKX logo now appears on the side pods of the McLaren F1 car livery for 20 races in the 2024 season, increasing global visibility and reinforcing the integration of Web3 into mainstream sports.
This synergy was further highlighted during Monaco F1 race week, when OKX joined forces with McLaren Racing and Senna Global to launch the "McLaren SENNA presented by OKX" campaign. It featured a one-of-a-kind Ayrton Senna-inspired livery, blending legacy, tribute, and digital innovation into a powerful narrative.
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Core Keywords Driving Engagement
The success of initiatives like Race Rewind hinges on aligning with user search intent. Key terms that resonate with audiences include:
- F1 NFT collectibles
- McLaren F1 fan experience
- free NFT minting
- blockchain in sports
- OKX Wallet
- digital collectibles 2024
- Web3 fan engagement
- NFT prizes
These keywords naturally appear throughout this content, enhancing SEO performance without compromising readability or flow.
Frequently Asked Questions (FAQ)
Q: Is there a cost to mint a Race Rewind NFT?
A: No. All Race Rewind collectibles are free to mint during their designated time window.
Q: When are new NFTs released?
A: Each NFT drop corresponds to a race weekend, available for minting from Friday to Monday. The exact dates align with the official F1 calendar.
Q: How do I check the rarity of my NFT?
A: Rarity levels are revealed every Tuesday following the race weekend via the OKX app.
Q: Can I trade or sell my Race Rewind NFT?
A: While the primary focus is on fan engagement and rewards, ownership details and transferability can be found in the OKX NFT marketplace settings.
Q: What happens if I miss a minting window?
A: Once the window closes, no additional mints are allowed. Collectors are encouraged to participate early to avoid missing out.
Q: Are these NFTs built on a sustainable blockchain?
A: OKX prioritizes eco-conscious solutions and leverages energy-efficient blockchain protocols to minimize environmental impact.
The Future of Sports and Web3
The Race Rewind series exemplifies how Web3 is evolving beyond speculative trading. It’s becoming a vehicle for community building, immersive storytelling, and meaningful fan interaction.
As Haider Rafique, Chief Marketing Officer at OKX, stated:
“We want to build community and bring new utility to crypto. Web3 and blockchain isn’t all about trading and investment — it’s about finding better ways to bring people closer to the things they care about.”
Matt Dennington, Co-Chief Commercial Officer at McLaren Racing, echoed this sentiment:
“‘Race Rewind’ is a fantastic and innovative way to engage and provide unique opportunities and prizes for both brands’ fanbases.”
This initiative sets a precedent for how sports franchises can leverage digital collectibles not just as marketing tools, but as long-term engagement platforms.
👉 Join the next wave of digital fandom — see what’s possible with Web3 and OKX.
By combining cutting-edge technology with emotional resonance, OKX and McLaren F1 are paving the way for a more interactive, inclusive, and rewarding future for global fans. Whether you're a lifelong F1 enthusiast or new to Web3, Race Rewind offers an accessible entry point into the future of sports memorabilia.