Which Web2 Businesses Are Best Positioned to Adopt Stablecoins?

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Stablecoins are no longer a speculative concept—they’re a functional financial tool gaining rapid adoption across global markets. With major developments like Stripe’s acquisition of Bridge and advancing legislation such as the GENIUS Act, momentum around stablecoin integration has surged. From banking executives to fintech product managers, decision-makers are increasingly recognizing the transformative potential of stablecoins.

At their core, stablecoins are built on four foundational pillars:

These attributes power the growing enthusiasm in media and industry discussions. While the why behind stablecoins is becoming widely understood, the how remains less clear. Few resources offer practical guidance on integrating stablecoins into existing Web2 business models—until now.

This guide explores how non-crypto-native businesses can adopt stablecoins to unlock real value. We’ll break down actionable use cases across four key sectors: consumer fintech banks, B2B commercial banking, payroll platforms, and card issuers.


Consumer Fintech Banks (To C)

For consumer-facing digital banks, growth hinges on three key metrics: user acquisition, average revenue per user (ARPU), and churn rate. Stablecoins directly enhance the first two by enabling faster, cheaper cross-border remittances—a high-demand service for globally connected users.

Consider platforms like Revolut or DolarApp, which target diaspora communities. Traditional remittance services such as Western Union often charge over 300 basis points and take 2–5 days to settle. In contrast, stablecoin-based transfers can cost as little as 30 basis points and settle instantly. DolarApp, for example, offers U.S.-to-Mexico dollar transfers for just $3 with real-time delivery—driving significant user growth.

👉 Discover how leading fintechs are cutting costs and boosting engagement with instant settlements.

But the benefits go beyond customer-facing features. Internally, stablecoins solve operational bottlenecks. Weekend banking closures create settlement delays, forcing fintechs to extend credit or hold excess liquidity—costly in today’s high-interest environment. Robinhood CEO Vlad Tenev confirmed in a 2025 earnings call that the firm uses stablecoins to process weekend settlements at scale.

Implementation Pathways

The future? A new generation of banks offering programmable payments, tokenized assets, and cross-border wealth management—all powered by stablecoins.


Commercial Banking & B2B Services

In emerging markets like Nigeria, Indonesia, or Brazil, accessing U.S. dollar accounts is often restricted to large enterprises with strong banking relationships. SMEs face currency volatility, high conversion fees, and limited financial resilience.

Stablecoins offer a solution. By offering compliant, bank-hosted digital dollar accounts (e.g., USDC or USDG), traditional banks can evolve from basic checking services to full-scale global treasury management platforms.

Key Benefits

Banks can now offer SMEs a level of financial agility previously reserved for multinational corporations.

Implementation Strategy

Real-World Use Cases

Stablecoins don’t just improve payments—they redefine what’s possible for global business finance.


Payroll Platforms

For payroll providers, the biggest opportunity lies in serving companies that pay remote workers in emerging markets. Traditional cross-border payroll is slow and expensive, with costs often passed to contractors.

Stablecoins change the equation. Transferring USDC from a U.S. bank to a digital wallet in Argentina costs nearly nothing and settles instantly. While final fiat conversion may incur a fee, recipients gain immediate access to a stable, globally recognized currency.

Demand is surging:

👉 See how global payroll platforms are reducing costs and increasing speed with blockchain settlements.

Beyond cost savings, stablecoins offer transparency and automation. A recent fintech survey found 66% of payroll professionals lack clear visibility into payment costs. Manual reconciliation eats up finance team bandwidth.

Stablecoins solve this with built-in ledger transparency and programmability:

Implementation Framework

Platforms like Airtm and Glim are already pioneering these models, showing the path forward for mainstream adoption.


Card Issuers

Card issuance is a lucrative business—Chime generated over $1 billion annually in transaction fees in the U.S. alone. But global expansion is hampered by regulatory hurdles and costly partnerships with Visa and local banks.

Stablecoins unlock new possibilities:

  1. Global Card Programs: Platforms like Rain use Visa’s principal membership to issue cards across multiple countries—Colombia, Mexico, Bolivia—without local banking licenses.
  2. 24/7 Settlement: Weekend transactions can now settle instantly via stablecoin, reducing counterparty risk.
  3. Lower Collateral Requirements: Visa requires issuers to post collateral based on recent transaction volumes. Instant settlement reduces exposure, lowering required reserves.

Implementation Steps

👉 Explore how next-gen card platforms are scaling globally with lower overhead and faster settlements.


Frequently Asked Questions (FAQ)

Q: Are stablecoins legal for business use?
A: Yes—regulated stablecoins like USDC and USDG operate under clear compliance frameworks in multiple jurisdictions. Businesses must follow KYC/AML protocols when integrating them.

Q: How do businesses convert stablecoins back to fiat?
A: Through licensed on/off ramps such as Circle, Stripe-Bridge, or regulated exchanges. Many custodians offer automated conversion APIs.

Q: Do users need crypto wallets to receive stablecoin payments?
A: Not necessarily. Payroll platforms can abstract the complexity—users receive funds in app-based wallets or spend directly via cards.

Q: Can stablecoins earn interest?
A: Yes—via tokenized U.S. Treasuries or regulated yield-bearing accounts offered by partners like Paxos or Securitize.

Q: Is blockchain too complex for traditional businesses?
A: Integration is simplified through APIs and third-party providers. Most backend complexity is managed by custodians and middleware platforms.

Q: What’s the biggest risk in adopting stablecoins?
A: Regulatory uncertainty remains—but with clear legislation advancing in the U.S. and elsewhere, compliance pathways are becoming more defined.


The era of stablecoin experimentation is over. Real businesses are achieving measurable gains in speed, cost efficiency, and global reach. Whether you’re in fintech, banking, payroll, or payments—the time to act is now.