The digital asset exchange OKEx has officially launched its Chinese brand name Ouyi, marking a pivotal moment in its strategic evolution. This rebranding isn’t just about linguistic adaptation—it signals a deeper commitment to the Chinese-speaking market and positions Ouyi OKEx as a frontrunner in reshaping the future of cryptocurrency trading platforms. With this move, the long-standing "Big Three"格局 (triad dominance) in Chinese crypto exchanges may soon become history, paving the way for Ouyi OKEx to emerge as the dominant player.
Ouyi: More Than a Name — A Commitment to User Empowerment
The introduction of the name Ouyi reflects more than just localization—it embodies a philosophy centered on human dignity, freedom, and empowerment in the digital economy.
By embracing a native Chinese identity while retaining global reach, Ouyi OKEx underscores its mission: to respect individual rights in financial participation. Rooted in the core principles of blockchain—decentralization, transparency, and trust—the platform continues to champion an open financial system where users have full control over their assets and decisions.
This ethos drives every innovation at Ouyi OKEx, from robust security protocols to intuitive user experiences. It’s not merely about building a trading platform; it’s about fostering an ecosystem where creativity, ownership, and value creation are truly democratized.
👉 Discover how Ouyi OKEx is redefining digital finance with user-first innovation.
Global Vision: Empowering 100 Million People with Digital Assets
Ouyi OKEx isn't aiming for incremental growth—it has set a bold vision: empowering 100 million people worldwide to own digital assets.
This isn’t a slogan but a measurable goal backed by action. Already, Ouyi OKEx serves millions of users across over 200 countries and regions, with verified reports indicating 20 million active users as of 2020. The platform’s widespread adoption—especially among younger, tech-savvy demographics—demonstrates its appeal and accessibility on a global scale.
Its international credibility is further validated by industry recognition:
- "Cryptocurrency Exchange of the Year" – Malta Blockchain Summit (2018)
- "Best Trading Depth" & "Most Popular Exchange" – PANews PARTY AWARD 2020 (awarded Jan 2021)
With the dual-language branding strategy now in place, Ouyi OKEx is better positioned than ever to bridge Eastern and Western markets, accelerating its path toward mass adoption.
User-Centric Innovation: Why the “Big Three” May Soon Be Just One
The competitive landscape of cryptocurrency exchanges is shifting. In what many call the "second half" of the industry's development, platforms must do more than offer trading pairs—they must deliver superior technology, unmatched security, and seamless user experience. On all fronts, Ouyi OKEx leads.
✅ Comprehensive Product Suite for All Traders
Ouyi OKEx stands out as the most complete digital asset service platform, offering:
- Fiat-to-crypto onboarding
- Spot trading
- Derivatives (futures, options)
- Support for 157 cryptocurrencies and 469 trading pairs
- Leverage trading (2x–100x) in 78 coins against USDT
Its derivatives market excels with:
- Lowest bid-ask spread (BTC at just 0.1 basis points)
- Millisecond-level matching speed
- Matching Engine 3.0, reducing latency by 50% compared to competitors
- Peak throughput of 100,000 orders per second—industry leading
- Full API suite supporting spot, margin, futures, options, indices, and data feeds
Whether you're a beginner or institutional trader, Ouyi OKEx provides tools tailored to your needs.
✅ Industry-Leading Risk Management System
Security is non-negotiable. Ouyi OKEx employs top-tier talent from Alibaba, Tencent, Morgan Stanley, and Nomura to safeguard user assets 24/7.
Key security innovations include:
- Tiered margin system
- Mark price mechanism to prevent manipulation
- Insurance fund totaling $430 million USD—the largest in the industry
- T+1 withdrawal option + facial recognition for fiat transactions
- 95% of funds stored in cold wallets, with only 5% in hot wallets
- Proprietary semi-offline signing technology and multi-signature private key protection
These layers ensure that user funds remain secure even under extreme market volatility.
✅ Accessibility for Everyone: Bitcoin for Just $10
Democratizing access is central to Ouyi OKEx’s mission. You don’t need thousands to start:
- $0 account opening fee
- As low as $10 to buy Bitcoin in under one minute
Features like one-click trading and the unified trading account allow users to manage all assets—from spot to derivatives—in a single interface. Traders can choose between:
- Simple mode (for beginners)
- Single-currency margin mode
- Cross-currency margin mode (advanced)
👉 Start your crypto journey today with zero barriers to entry.
✅ 24/7 Premium Support & Personalized Engagement
Ouyi OKEx doesn’t treat users as numbers. Its customer service team delivers:
- 24/7 multilingual support
- Fastest industry response time: average email reply within 8 minutes
Customized services including:
- KOL-led educational webinars
- Systematic investment training programs
- Birthday gifts and exclusive merchandise for qualified users
This level of care builds lasting trust and loyalty.
Frequently Asked Questions (FAQ)
Q: What does “Ouyi” mean?
A: “Ouyi” (欧易) combines “Ou,” symbolizing openness and global connection, with “Yi,” meaning ease and accessibility. Together, they reflect the platform’s mission: making digital asset trading easy and inclusive for everyone.
Q: Is Ouyi OKEx safe for storing crypto?
A: Yes. With 95% of assets held in offline cold storage, advanced multi-signature technology, and a $430 million insurance fund, Ouyi OKEx offers some of the strongest security measures in the industry.
Q: Can beginners trade easily on Ouyi OKEx?
A: Absolutely. Features like one-click buying, a simple mode interface, and beginner-friendly tutorials make it easy for new users to get started—even with as little as $10.
Q: Does Ouyi OKEx support leveraged trading?
A: Yes. Users can trade with up to 100x leverage on select pairs using USDT-margined contracts across 78 cryptocurrencies.
Q: How does Ouyi OKEx differ from other exchanges?
A: Ouyi OKEx combines cutting-edge technology, deep liquidity, comprehensive product offerings, and localized user support—making it uniquely positioned to serve both global and Chinese-speaking markets effectively.
Q: Is there a mobile app available?
A: Yes. The Ouyi OKEx mobile app supports full functionality including spot, futures, and options trading, along with real-time notifications and instant customer support.
The Road Ahead: One Platform, Global Impact
The launch of the Ouyi brand marks more than a name change—it represents a strategic deepening into the Chinese market while reinforcing global ambitions. As the digital asset industry enters its next phase, characterized by regulation, maturity, and mass adoption, platforms must evolve or risk obsolescence.
With its relentless focus on technology, security, and user experience, Ouyi OKEx isn’t just keeping pace—it’s setting the standard.