The world of Formula 1 meets cutting-edge Web3 innovation as OKX and McLaren Racing join forces to bring an electrifying fan experience to São Paulo. From October 31 to November 3, the city will play host to the OKX Race Club Brasil, a free, public event celebrating the legacy of motorsport legend Ayrton Senna and showcasing the dynamic intersection of high-speed racing and digital transformation.
Held at B32 on Avenida Brigadeiro Faria Lima, the event runs daily from 12 PM to 9 PM, offering fans an immersive journey into McLaren’s storied history and its futuristic partnership with OKX, a leading Web3 technology platform.
A Tribute to Ayrton Senna and Brazilian Motorsport Pride
At the heart of the OKX Race Club Brasil is a powerful homage to Ayrton Senna, one of Brazil’s most revered sports icons. Visitors will have the rare opportunity to see up close the McLaren MP4/5B, the very car Senna drove during his triumphant 1990 Formula 1 World Championship campaign. This legendary vehicle stands as a symbol of excellence, precision, and national pride.
In addition to the historic exhibit, fans can view this season’s MCL38 race car, specially designed for the Monaco Grand Prix with a livery inspired by Senna’s iconic Brazilian-flag helmet. Matching race suits worn by current McLaren drivers Lando Norris and Oscar Piastri will also be on display—both styled in tribute to Senna’s enduring influence.
👉 Discover how technology is transforming the future of motorsports and fan engagement.
Interactive Zones: From VR Simulators to Photo Ops
The OKX Race Club Brasil isn’t just about static displays—it’s a fully interactive experience designed for fans of all ages. Attendees can:
- Step into a virtual reality racing simulator to test their skills behind the wheel of a digital F1 machine.
- Pose for professional photos in themed backdrops, including life-size car cutouts and McLaren pit-lane setups.
- Collect exclusive OKX-branded merchandise distributed throughout the event.
- Enjoy live DJ sets that keep the energy high across all four days.
The opening ceremony will feature a special appearance by two-time Formula 1 World Champion Emerson Fittipaldi, adding another layer of historical significance and star power to the festivities.
The OKX-McLaren Partnership: Speed Meets Innovation
As the official principal partner of the McLaren Formula 1 Team, OKX is at the forefront of merging elite motorsport with next-generation blockchain technology. This collaboration goes beyond branding—both organizations share a vision of innovation, disruption, and pushing boundaries.
At the start of the 2025 season, OKX debuted a striking new “Stealth Mode” livery on McLaren’s sidepods, symbolizing a seamless blend of performance and digital sophistication. But the partnership extends far beyond aesthetics. Through co-developed digital experiences, NFT integrations, and Web3 fan engagement platforms, OKX aims to redefine how fans interact with their favorite teams and drivers.
“Senna redefined what was possible in motorsport. At OKX, we’re inspired by that same spirit—delivering a new alternative in financial freedom through innovative products tailored for Brazilian users,” said Guilherme Sacamone, OKX’s Brazil Director.
This philosophy reflects a broader mission: empowering individuals through accessible, transparent, and decentralized financial tools—much like Senna empowered a nation through sheer determination and brilliance on track.
Why This Event Matters for Fans and Tech Enthusiasts
For F1 enthusiasts, the OKX Race Club Brasil offers more than nostalgia—it’s a bridge between past glory and future possibilities. For tech-savvy audiences, it’s a tangible demonstration of how blockchain, digital identity, and Web3 ecosystems are being woven into real-world experiences.
Core keywords naturally embedded throughout this experience include:
- OKX
- McLaren Racing
- Ayrton Senna
- Formula 1 fan experience
- Web3 technology
- blockchain innovation
- VR racing simulator
- McLaren MP4/5B
These aren’t just buzzwords—they represent a growing convergence that’s reshaping sports entertainment globally.
👉 Explore how Web3 is accelerating fan access and ownership in modern motorsports.
A Legacy of Excellence: McLaren’s Racing Heritage
McLaren Racing stands as one of the most successful teams in Formula 1 history. With eight Constructors’ Championships and 12 Drivers’ Championships to its name, the team has consistently set the standard for performance and engineering excellence.
Among its legendary champions are:
- Ayrton Senna, who secured three world titles (1988, 1990, 1991) with McLaren.
- Emerson Fittipaldi, who claimed his first championship with the team in 1974.
Today, under the guidance of drivers Lando Norris and Oscar Piastri, McLaren leads the 2025 Constructors’ Championship standings—proving that its legacy of speed and innovation continues unabated.
Frequently Asked Questions (FAQ)
Q: Is there an admission fee for the OKX Race Club Brasil?
A: No. Entry to the event is completely free. However, visitors must register and reserve their tickets in advance via the official website.
Q: How do I get tickets for the event?
A: Tickets can be requested online at the designated registration portal. Due to high demand, early registration is strongly recommended.
Q: Can children attend the event?
A: Yes. The OKX Race Club Brasil is family-friendly and suitable for fans of all ages. Interactive zones like the VR simulator are designed to accommodate younger guests.
Q: Will there be food and drinks available on-site?
A: Yes. The venue includes refreshment areas with beverage and snack options throughout the day.
Q: Is the venue accessible for people with disabilities?
A: B32 is fully accessible, with ramps, elevators, and dedicated support staff to assist visitors with mobility needs.
Q: Can I take photos or videos during the event?
A: Personal photography and videography are encouraged! Just avoid using flash near exhibits and respect any signage indicating restricted recording zones.
👉 Join the movement where speed meets digital evolution—experience the future today.
Final Details: Plan Your Visit
Don’t miss this unique celebration of speed, legacy, and innovation.
- Event: OKX Race Club Brasil
- Dates: October 31 – November 3, 2025
- Time: 12:00 PM – 9:00 PM daily
- Location: B32, Av. Brigadeiro Faria Lima, 3732 – Itaim Bibi, São Paulo, SP
- Admission: Free (ticket registration required)
Organized by ALOB Sports, the OKX Race Club Brasil exemplifies how strategic partnerships can elevate fan culture. As Claudio Andrade, COO of ALOB Sports, noted:
“It’s an honor to produce an event with giants like OKX and McLaren—especially when it’s about celebrating Ayrton Senna. This is more than nostalgia; it’s about reliving greatness.”
Whether you're a lifelong F1 fan, a tech enthusiast curious about Web3 applications, or simply proud of Brazil’s motorsport heritage, this event promises an unforgettable experience. Come feel the roar of history—and the pulse of what’s next.