As the crypto industry ushers in a new era of innovation and adoption, Huobi HTX has emerged as a pivotal force shaping the future of digital asset trading. With Bitcoin breaking past $64,000 on the back of spot ETF approvals, AI-driven tokens leading market rallies, and Ethereum’s highly anticipated Dencun upgrade on the horizon, 2024 is poised to be a landmark year. Against this backdrop, Huobi HTX enters the new cycle with renewed momentum — not just as a top-tier exchange, but as a community-powered platform committed to decentralization, transparency, and user empowerment.
Having rebranded from Huobi to HTX in 2023, the platform marked its evolution into a global financial gateway for Web3. As it joined the HTX DAO ecosystem, HTX set its sights on becoming the “People’s Exchange” — a next-generation trading venue built on openness, innovation, and shared value creation.
This comprehensive review explores how Huobi HTX delivered exceptional growth, product innovation, and community engagement throughout 2023, while laying the foundation for an even more transformative 2024.
Platform Growth: Scaling User Adoption and Trading Volume
Huobi HTX achieved significant milestones in user acquisition and trading activity in 2023, solidifying its position among the world’s leading crypto exchanges.
User Base Expansion
The platform surpassed 46 million cumulative registered users, with over 5 million new users joining in 2023 alone. The dual-platform (web and mobile) traffic reached nearly 54.3 billion visits, reflecting strong user engagement and trust.
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Trading Volume Surge
In 2023, Huobi HTX recorded nearly $1.3 trillion in total trading volume**, with spot trading accounting for approximately **$600 billion — about 46.1% of the total. According to The Block, monthly spot trading volume grew by 324.4% year-on-year, demonstrating consistent upward momentum across all quarters.
P2P Growth Momentum
The peer-to-peer (P2P) trading segment saw explosive growth, with $7.2 billion in transaction volume and 6.43 million orders processed throughout the year. Monthly P2P volume increased by 278% compared to January 2023, highlighting growing demand for seamless fiat-to-crypto onboarding.
Asset Innovation: Leading Market Trends with Strategic Listings
Staying ahead of market narratives is key to maintaining competitive advantage — and Huobi HTX excelled in this area throughout 2023.
New Asset Listings
HTX added 123 new cryptocurrencies, launching 134 new spot trading pairs that spanned high-growth sectors including:
- New Layer 1 blockchains: SUI, SEI, TIA, ARB
- Meme coins: PEPE, BONK
- Bitcoin Ordinals & BRC-20 tokens: SATS, ORDI
- AI-driven projects: WLD
- Exclusive launches: UNIBOT
Notably:
- SUI and SEI delivered returns of 206x and 178x, respectively.
- ORDI, one of the first BRC-20 tokens listed on HTX, surged 53x post-launch.
- PEPE achieved an astonishing ~2000x gain.
- UNIBOT, exclusively launched on HTX, rose from $16 to $240 — a 15x return.
These strategic listings not only generated substantial wealth effects but also attracted traders seeking early access to emerging trends.
PrimeVote: Community-Driven Token Selection
HTX empowered users through its PrimeVote program, which allows the community to vote on new token listings. In 2023:
- 9 rounds were held.
- Over 500 projects applied.
- More than 100,000 users participated in voting.
- Winners included ORDI (first CEX to list via community vote), TOMI, and CA.
- Over $2.3 million in USDT rewards were distributed.
PrimeVote reinforced HTX’s commitment to decentralized decision-making — a core principle now embedded in its HTX DAO governance model.
PrimePool: Rewarding Early Participation
Through 11 PrimePool campaigns, HTX distributed over $2.2 million in rewards, incentivizing users to stake assets and participate in launchpad-style events. The TRX staking campaign attracted over 10,000 participants, showcasing strong demand for high-yield opportunities.
Derivatives & Earn Products: Powering Advanced Trading and Passive Income
Futures Trading Performance
HTX’s derivatives market thrived in 2023:
- Total futures trading volume: $650 billion
- Q4 volume up over 40% from Q3
- Over 140 futures pairs supported by early 2024
- Launched 75 new contracts, with 90%+ delivering over 200% price appreciation
Contract Copy Trading (Follow Trading)
A standout feature was the expansion of the Follow Trading module, allowing retail traders to mirror expert strategies automatically. By February 2024:
- Number of professional traders increased by 500% YoY
- Followed user base grew steadily month-over-month
- Enhanced features added: customizable risk limits, per-position margin control
👉 See how copy trading is changing the game for retail investors in 2025.
Huobi Earn: High-Yield Opportunities Across Risk Profiles
HTX Earn enabled users to generate over $10 million in interest income in 2023, serving users across 200+ countries.
Product Offerings:
- Simple Earn: Flexible and fixed-term savings with support for 50+ assets.
Structured Products:
- Dual Currency (Double Win): Earn premium returns via conditional buys/sells.
Shark Fin: High-reward structured notes; every release sold out instantly.
- First 7-day Shark Fin product reached $100 million GMV
On-chain Staking: Support for ETH2.0, TRON nodes, and multi-chain staking.
- In 2024, HTX launched a $50 million restaking incentive program
Users can also enable auto-invest tools like:
- Spot balance auto-compounding
- Dollar-cost averaging (DCA) plans
- Tiered interest rates for large deposits
Product Upgrades: Enhancing User Experience Across Platforms
Mobile App Optimization
To improve usability:
- Login efficiency improved by 14% via passkey integration and third-party sign-in options
- Homepage redesigned: reduced bottom navigation from 6 to 5 tabs
- Customizable dashboard based on user behavior
- Page distribution efficiency increased by 27%
Content & KOL Empowerment
HTX invested heavily in content infrastructure:
- Increased KOL visibility across feeds and discovery pages
- Introduced tools like live stream “follow trade” buttons and social sharing widgets
- Supported over 80 daily live sessions with experts like Justin Sun and Xiaofeng
Web Platform Parity
All major features — including PrimeVote, PrimePool, trading competitions, and reward centers — are now fully available on both web and mobile platforms.
Security & Compliance: Building Trust Through Transparency
Risk Management
HTX’s security team handled 85 blockchain incidents across 19 networks and developed proactive threat detection systems for two major attack vectors.
Regulatory Expansion
HTX continues its global compliance push:
| Region | Status |
|---|---|
| Lithuania | Operational since 2023; preparing for MiCA compliance |
| Dubai (VARA FMP) | Awaiting final approval after submitting policy documents; expected within 6 months |
| BVI VASP | Application submitted under new VASP framework; potential first-mover status |
Notably, HTX already holds:
- The world’s first BVI Derivatives Virtual Currency Trading License (2022)
- Sandbox approval since 2021
Proof of Reserves
Transparency remains a cornerstone:
- Reserve ratio consistently above 100%
- Completed 16 audits by February 2024
Merkle Tree Proof of Reserves data (as of Feb 2024):
- USDT: 101%
- BTC: 100%
- ETH: 102%
- TRX: 103%
HTX plans to publish regular audits to reinforce trust.
Community & Ecosystem Growth
Community Scale
By February 2024:
- Active community members: 10 million+
- Internal discussion groups: ~300 (nearly 1M active traders)
- External social communities: ~100 groups (>1M members)
- Official social followers: ~90K on X (formerly Twitter), +27% YoY growth
- Partnered with 200+ KOLs, reaching over 1 billion impressions
Engagement & Education
- Covered 100% of major market events
- KOL predictions accurate at ~80% rate
- Daily posting rate: ~10 official updates
- Average engagement rate: >7% across platforms
- Hosted daily expert livestreams with thousands in attendance
HTX DAO & Ventures: Driving Decentralized Innovation
HTX DAO Launch
Launched on January 18, 2024, in Singapore, HTX DAO is a decentralized autonomous organization focused on open finance and tokenized economies.
Key Features:
- $HTX holders govern listings, proposals, and treasury use
- Backed by 19 major ecosystem builders including Tron, Poloniex, JustLend DAO, ANKR, TUSD
- Revenue-sharing agreements in place (e.g., Huobi and Poloniex contribute trading fees)
HTX Ventures
In 2023:
- Invested in 200+ projects across DeFi, RWA, L1/L2s, SocialFi, NFTs
- Backed ecosystems on Ethereum, Solana, Arbitrum, Cosmos, Polygon
- Co-hosted a blockchain hackathon with Princeton Blockchain Club
Brand Milestones in 2023
- TOKEN2049 (Singapore): Rebranded globally as HTX; hosted a thousand-person anniversary party.
- Blockchain Life Dubai: Won “Best Crypto Exchange 2023”; Justin Sun named “Crypto Personality of the Year.”
- Australian Crypto Convention: Debuted Sun’s digital avatar — signaling commitment to metaverse integration.
- Mars Program: Six editions completed; over 380,000 participants, 6 space candidates selected.
- Crypto Spring Festival: Honored top contributors across media, KOLs, and projects.
Looking Ahead: The Vision for 2024
Huobi HTX aims to become a truly decentralized People’s Exchange through five pillars:
- Market Leadership: Focus on BTC ecosystem innovations (BRC-420, BTC L2s), AI + Web3 convergence.
- Product Innovation: Upgrade matching engines, enhance follow-trading tools, expand structured earn products.
- Community Autonomy: Expand HTX DAO governance; host global meetups.
- Global Compliance: Secure licenses in Lithuania (MiCA), Dubai (FMP), and BVI (VASP).
- Ecosystem Expansion: Grow HTX Ventures’ portfolio; deepen academic-industry collaboration.
👉 Learn what it takes to build a decentralized exchange that truly serves the people.
Frequently Asked Questions (FAQ)
Q: What is HTX DAO?
A: HTX DAO is a decentralized autonomous organization launched by Huobi HTX to promote community governance. Token holders can vote on listings, treasury usage, and platform upgrades.
Q: How does PrimeVote work?
A: PrimeVote lets users stake $HTX to vote on upcoming token listings. Winners get listed on HTX, and participants receive rewards in USDT or tokens.
Q: Is Huobi HTX safe?
A: Yes. The platform maintains proof-of-reserves above 100%, has obtained multiple international licenses, and conducts regular security audits.
Q: Can I earn passive income on HTX?
A: Absolutely. Through Simple Earn, Structured Products (like Shark Fin), and On-chain Staking, users can earn yields across risk levels.
Q: What makes HTX different from other exchanges?
A: HTX combines institutional-grade infrastructure with community-driven governance via HTX DAO — making it one of the first CEXs transitioning toward decentralization.
Q: Does HTX support AI-related crypto projects?
A: Yes. HTX actively lists AI-focused tokens like WLD and supports projects merging AI with DeFi, DePin, and data monetization models.
Huobi HTX closed 2023 with record growth, bold innovation, and a clear vision for decentralization. As it steps into 2024 — a year defined by macro tailwinds and technological breakthroughs — HTX is positioning itself not just as an exchange, but as a gateway to financial freedom for billions worldwide.