The integration of Bitcoin and other cryptocurrencies into mainstream financial services is no longer a speculative trend—it's a reality. Across the globe, traditional financial institutions and fintech platforms are expanding their offerings to include crypto trading, payments, and custody solutions. This shift reflects growing client demand, regulatory clarity in certain regions, and a broader acceptance of digital assets as part of the modern financial ecosystem.
As more companies adopt blockchain-based services, the line between conventional finance and decentralized technologies continues to blur. From U.S.-based investment platforms to Latin American fintech startups, organizations are launching crypto features to stay competitive and meet evolving consumer expectations.
Public.com Enters the Crypto Arena
On October 8, Public Holdings, the company behind the popular investment app Public.com, launched cryptocurrency trading capabilities—marking its official entry into the digital asset space. Previously limited to U.S.-listed stocks and ETFs, the platform now allows users to trade 10 major cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), and others.
While New York residents are temporarily excluded due to the platform’s pending BitLicense approval from the New York State Department of Financial Services, Public is actively working toward compliance. The crypto trading infrastructure is powered by Apex Crypto, ensuring secure and regulated backend operations.
Looking ahead, Public plans to introduce its own non-custodial cryptocurrency wallet, giving users greater control over their private keys and digital assets. This move positions Public.com as a strong competitor to platforms like Robinhood Markets, which has already established a foothold in retail crypto trading.
Movii Secures Funding to Expand Bitcoin Access in Colombia
Also on October 8, Colombian fintech Movii announced a $15 million Series B funding round led by Square and Hard Yaka, an investment fund founded by Greg Kidd, former chief risk officer at Ripple. The capital will fuel expansion of Movii’s existing financial services and enable the rollout of Bitcoin purchasing options for its users.
Movii has been participating in a government-backed pilot program since July, collaborating with exchanges Panda and Bitpoint. This initiative allows regulated financial institutions in Colombia to offer deposit and withdrawal services for cryptocurrency transactions. As a fully licensed payment institution under Colombian regulators, Movii is uniquely positioned to bridge traditional banking and crypto access for underserved populations.
This development underscores a growing trend: emerging markets are leveraging blockchain technology not just for speculation, but as a tool for financial inclusion and cross-border remittances.
👉 Explore how fintech innovation is driving Bitcoin adoption in emerging economies.
Twitter Enables Bitcoin Tips for All iOS Users
Social media giant Twitter has taken another step toward mainstream crypto integration by rolling out its “Tips” feature to all iOS users. Previously available only through limited testing, this function now lets individuals support creators directly using digital currencies.
Users can activate the Tips button on their profile and accept Bitcoin via a linked wallet address. Additional payment methods include Patreon usernames and other fiat-based tipping options. By embedding Bitcoin into its social ecosystem, Twitter is empowering content creators to receive borderless, censorship-resistant payments—further normalizing cryptocurrency usage in everyday digital interactions.
This update aligns with broader industry efforts to make crypto more accessible beyond trading and investing, extending its utility into peer-to-peer gifting, microtransactions, and creator monetization.
Car For Coin Accepts Cryptocurrency for Luxury Vehicle Purchases
Luxury car marketplace Car For Coin now accepts Bitcoin and other cryptocurrencies as payment for high-end vehicles, including Tesla models. Founded by Tom Hegedosh, the platform allows bidders to place dollar-denominated bids during auctions while retaining the option to settle in crypto after winning.
To address volatility concerns, all prices are displayed in USD. If a seller does not accept cryptocurrency directly, Car For Coin facilitates conversion into fiat currency seamlessly. This hybrid model reduces friction for both buyers and sellers, making it easier for crypto holders to spend their assets on tangible goods without worrying about price swings at settlement.
Such use cases highlight one of Bitcoin’s most promising roles: enabling real-world spending power for digital wealth.
U.S. Bank Offers Crypto Custody for Wealth Managers
U.S. Bancorp, the fifth-largest retail bank in the United States, has expanded its services to include cryptocurrency custody for fund managers. Through a partnership with NYDIG, a leading institutional Bitcoin solutions provider, the bank now supports secure storage of private keys for Bitcoin (BTC), Bitcoin Cash (BCH), and Litecoin (LTC).
Gunjan Kedia, Vice President of Wealth Management and Investment Services at U.S. Bank, stated that the service aims to help financial advisors integrate digital assets into client portfolios safely and compliantly. Future plans include adding support for Ethereum (ETH) and potentially other altcoins as regulatory frameworks evolve.
This institutional-grade custody solution signals a pivotal moment: trusted financial intermediaries are no longer观望 (observing from afar)—they’re actively building infrastructure to serve the crypto economy.
Kripton Market Expands Bitcoin Adoption in El Salvador
El Salvador continues to lead global efforts in national Bitcoin adoption, with local platforms like Kripton Market playing a key role. Built on the RSK smart contract network, Kripton Market has integrated its Bitcoin-friendly tools into 150 stores across the country. A recent partnership with Procom and Innovacion y Desarrollo will extend this reach to 564 businesses.
Merchants using the platform can accept Bitcoin payments via QR codes, process remittances, manage inventory, and even ship goods—all within a single ecosystem. This level of integration demonstrates how blockchain technology can enhance operational efficiency while promoting financial sovereignty.
El Salvador’s bold experiment serves as a blueprint for other nations exploring central bank digital currencies (CBDCs) or public blockchain adoption.
Frequently Asked Questions (FAQ)
Q: Why are traditional banks starting to offer crypto services?
A: Growing customer demand, improved regulatory clarity, and competitive pressure are driving banks to adopt crypto offerings. Institutions want to retain clients who are increasingly interested in digital assets and ensure they remain relevant in a rapidly evolving financial landscape.
Q: Is it safe to buy or store Bitcoin through traditional financial platforms?
A: Yes—platforms like U.S. Bank and Public.com partner with regulated custodians such as NYDIG and Apex Crypto to ensure security and compliance. These institutions implement robust safeguards including cold storage, insurance, and multi-signature authentication.
Q: Can I use Bitcoin to make everyday purchases?
A: Absolutely. Companies like Car For Coin and Kripton Market show that Bitcoin can be used for real-world transactions—from buying luxury cars to paying at local stores in El Salvador.
Q: Do I need to pay taxes when using Bitcoin for payments?
A: In most jurisdictions, yes. Spending cryptocurrency is considered a taxable event because it involves selling or disposing of an asset. Always consult a tax professional for guidance based on your location.
Q: Will more banks add Ethereum and other altcoins in the future?
A: Likely. As seen with U.S. Bank’s roadmap, initial offerings focus on Bitcoin due to its market dominance and regulatory familiarity. However, demand for Ethereum and DeFi-related assets may drive broader support over time.
Q: How does government regulation affect crypto adoption by financial firms?
A: Regulation plays a crucial role. Clear rules—like those shaping New York’s BitLicense—help companies operate legally while protecting consumers. Regulatory uncertainty remains a barrier in some regions, but progress is being made globally.
The convergence of traditional finance and cryptocurrency is accelerating. Whether through investment apps, payment systems, or custodial services, institutional players are laying the groundwork for a more inclusive, technologically advanced financial future.
👉 See how leading platforms are bridging traditional finance with the future of digital assets.