Bitcoin has surged to new heights in the global financial landscape, transforming from a niche digital experiment into a widely recognized asset. With its value hovering near $100,000 and growing institutional trust, more businesses than ever are embracing cryptocurrency as a legitimate form of payment. This shift raises a key question: who accepts Bitcoin as payment in today’s economy?
From tech giants to travel platforms and even luxury retailers, the list of companies adopting crypto is expanding rapidly. Let’s explore where and how you can spend your digital assets—today.
Institutional Adoption Driving Crypto Payments
The mainstream acceptance of Bitcoin has been significantly accelerated by the approval of U.S.-based Bitcoin ETFs, which attracted over $36 billion in new investments in 2024 alone. These funds now collectively hold more than one million BTC, signaling strong confidence from major financial institutions.
Firms like BlackRock and Fidelity have played pivotal roles in launching successful Bitcoin ETFs, reinforcing the perception of crypto as a stable and valuable asset class. This institutional backing has encouraged corporations across industries to integrate cryptocurrency payment options, reducing skepticism and increasing consumer access.
👉 Discover how leading financial platforms are shaping the future of digital currency.
Top Businesses That Accept Bitcoin
A growing number of global brands now accept Bitcoin and other cryptocurrencies directly or through third-party services. Here are some notable examples across various sectors:
Tech & Electronics
Tech-savvy consumers were among the first to adopt Bitcoin, and it shows. Platforms like Newegg and Overstock have long supported BTC payments for everything from laptops to smart home devices. These e-commerce sites offer seamless checkout experiences using crypto wallets, making it easy to upgrade your gear with digital currency.
Travel & Transportation
Want to book your next vacation with Bitcoin? You can. CheapAir allows users to pay for flights, hotels, and car rentals using BTC, ETH, Dogecoin, and more. Similarly, Travala, a crypto-friendly travel booking platform, supports over 50 cryptocurrencies for global travel bookings.
Even airlines like Norwegian Air accept Bitcoin for flight reservations, opening up borderless travel opportunities without the hassle of currency conversion.
Retail & E-Commerce
Major online retailers are integrating crypto payments through platforms like Shopify, which enables thousands of merchants to accept Bitcoin and other digital currencies. While Amazon doesn’t directly accept BTC, workarounds exist—more on that later.
Microsoft accepts Bitcoin for digital content such as apps, games, and subscriptions via its online store, proving that even legacy tech companies are adapting to modern payment trends.
Food & Dining
The food industry is catching up fast. At select Burger King locations—particularly in Paris—you can pay with Bitcoin directly. Subway has accepted crypto at certain outlets since 2013, and Starbucks allows customers to reload gift cards using Bitcoin through partnered digital wallet services.
Luxury Goods
High-end purchases are no longer limited to traditional payment methods. Some Ferrari dealerships in Europe accept Bitcoin for vehicle purchases, while select Rolex retailers allow crypto transactions. This trend reflects a broader shift toward digital asset adoption among luxury markets.
Entertainment & Services
Freelancers and service providers are increasingly using crypto for cross-border transactions. Platforms like Latium enable clients to hire freelancers and pay them in Bitcoin or other cryptocurrencies, eliminating bank fees and delays associated with international wire transfers.
Even niche venues like Pubkey, a bar in New York City’s Greenwich Village, accept Bitcoin for drinks—making it a hotspot for crypto enthusiasts.
How to Spend Crypto Where It’s Not Directly Accepted
Not every retailer accepts Bitcoin directly—but that doesn’t mean you can’t use it. Enter Bitrefill, a platform that lets you buy gift cards for hundreds of major brands using cryptocurrency.
With Bitrefill, you can purchase gift cards for:
- Amazon
- Netflix
- Uber
- Spotify
- H&M
- ZARA
- Xbox
- Carrefour
After paying with Bitcoin, you receive a digital code redeemable online or in-store. This effectively extends the usability of crypto to virtually any retailer—even those that don’t natively support it.
👉 Explore how you can turn your crypto into everyday spending power.
Making a Purchase with Bitcoin: Step-by-Step
Spending Bitcoin is straightforward once you’re set up:
- Get a Crypto Wallet: Choose a secure wallet like Coinbase, Ledger, or Exodus to store your funds.
- Select Your Merchant: Visit a site that accepts Bitcoin or uses a crypto payment gateway (e.g., BitPay, PayPal).
- Proceed to Checkout: At checkout, you’ll see a BTC address or QR code.
- Send Payment: Scan the code or paste the address into your wallet and confirm the transaction.
- Complete Purchase: Once confirmed on the blockchain, your order is processed.
Many merchants use instant conversion tools that turn your BTC into fiat currency immediately, protecting them from price volatility.
Prepaid Crypto Cards: Spend Like Cash
For everyday convenience, prepaid crypto cards let you spend Bitcoin anywhere Visa or Mastercard is accepted. Services like BitPay and others offer debit-style cards that automatically convert your crypto into local currency at the point of sale.
Benefits include:
- Real-time spending
- Cashback rewards in crypto
- No foreign transaction fees
- Global usability
These cards bridge the gap between digital assets and real-world purchases—ideal for travelers and frequent shoppers.
Secure Storage: Protect What You Spend
As you begin using crypto for purchases, securing your remaining holdings becomes critical. Cold wallets, which store private keys offline, offer the highest level of security against hacks and online threats.
They’re also less traceable than hot wallets, offering enhanced privacy for users who value discretion in their financial activities.
👉 Learn how secure storage solutions can protect your crypto while enabling easy access.
Frequently Asked Questions
Can I use Bitcoin to buy things online?
Yes. Many online retailers accept Bitcoin directly or through intermediaries like BitPay. Others allow indirect purchases via crypto-powered gift cards from platforms like Bitrefill.
Does Walmart accept Bitcoin?
No, Walmart does not currently accept Bitcoin directly. However, you can buy Walmart gift cards using Bitcoin on services like Bitrefill or Gyft.
Does Amazon accept Bitcoin?
Amazon does not directly accept Bitcoin. But you can use Bitcoin to purchase Amazon gift cards via Bitrefill, effectively allowing crypto-funded shopping.
How do I convert Bitcoin to cash?
You can sell Bitcoin on exchanges like Coinbase or Binance and withdraw funds to your bank account. Alternatively, use peer-to-peer platforms like LocalBitcoins or locate a Bitcoin ATM near you.
Are crypto payments safe?
Yes, when done correctly. Always verify merchant addresses, use secure wallets, and consider two-factor authentication. Transactions are irreversible, so double-check details before sending.
What are the risks of spending crypto?
The main risks include price volatility and irreversible transactions. Always ensure you're sending to the correct address and consider converting only what you need for purchases.
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