In 2025, Strategy—formerly known as MicroStrategy—has reaffirmed its position as one of the most aggressive corporate Bitcoin adopters by acquiring an additional 6,556 BTC for approximately $555.8 million. This latest move, executed at an average price of $84,785 per Bitcoin, underscores the company’s unwavering confidence in digital assets as a long-term treasury reserve.
The purchase brings Strategy’s total Bitcoin holdings to a staggering 538,200 BTC, acquired at an average cost of $67,766 per coin. With a cumulative investment of around **$36.47 billion**, the company continues to lead the institutional charge into cryptocurrency, setting a benchmark for corporate adoption and digital asset allocation.
Strategic Accumulation Amid Market Volatility
Despite fluctuations in the broader crypto market, Strategy has maintained a consistent buying rhythm. The April 20 acquisition follows a prior purchase just days earlier, on April 14, when the company added 3,459 BTC at an average price of $82,618 per coin for a total of $285.8 million. These back-to-back buys signal a deliberate and scalable accumulation strategy designed to capitalize on market dips while reinforcing long-term conviction.
Michael Saylor, Executive Chairman of Strategy, continues to champion Bitcoin as the most reliable store of value in an era of monetary expansion and inflationary pressure. The company’s approach—leveraging debt and equity to fund BTC purchases—has proven controversial but undeniably effective in generating shareholder value.
👉 Discover how leading institutions are securing their financial future with Bitcoin.
Impressive Returns: 12.1% Bitcoin Yield in 2025
Strategy’s bold strategy is yielding tangible results. As of mid-April 2025, the company has achieved a 12.1% Bitcoin yield year-to-date, reflecting both price appreciation and the compounding effect of continuous accumulation. This performance highlights not only the strength of Bitcoin’s market rebound but also the effectiveness of a disciplined, long-term investment framework.
With Bitcoin recently hitting a three-week high of **$87,500**, Strategy’s unrealized gains have expanded significantly. Even at the higher purchase price of $84,785 in this latest buy-in, the company remains well-positioned for continued upside as macroeconomic conditions favor hard assets.
MSTR Stock Outperforms Tech and Crypto Giants
While Bitcoin grabs headlines, Strategy’s stock—MSTR—has quietly emerged as one of the top-performing assets in recent years. Over the past 12 months, MSTR has surged over 133%, outpacing major players including:
- Tesla (+57%)
- Bitcoin (+33%)
- Nvidia (+30%)
- Apple (+17%)
This week alone, MSTR shares jumped 13%, with a single-day gain of 3%, pushing the stock to around $317. The rally reflects growing investor confidence in Strategy’s financial model and its ability to generate outsized returns through Bitcoin-centric treasury management.
Expanding Investor Base: Institutions and Retail Alike
As of Q1 2025, Strategy’s shareholder base includes:
- Over 13,000 institutions
- 814,000 retail investors holding MSTR directly
- An estimated 55 million individuals with indirect exposure via ETFs, mutual funds, pensions, and insurance portfolios
This broadening ownership base demonstrates how Strategy has become a gateway for mainstream investors to gain exposure to Bitcoin without directly managing private keys or navigating crypto exchanges.
"Over 13,000 institutions and 814,000 retail accounts hold MSTR directly. An estimated 55 million beneficiaries have indirect exposure through ETFs, mutual funds, pensions, and insurance portfolios."
— Michael Saylor, April 20, 2025
The integration of MSTR into traditional financial vehicles marks a pivotal shift in how digital assets are being adopted—not just by tech-savvy traders, but by pension funds, asset managers, and everyday savers.
Broader Crypto Market Rebounds
Strategy’s momentum aligns with a broader recovery across the digital asset ecosystem. The total cryptocurrency market capitalization has rebounded to $2.75 trillion, fueled by renewed institutional interest and improving macro sentiment.
Key price movements include:
- Bitcoin: $87,500 (3-week high)
- Ethereum: $1,633 (+3.4%)
- Altcoins: Modest gains across XRP, Solana, Cardano, and Dogecoin
Market optimism has also been buoyed by geopolitical developments. Recent comments from China’s president indicating openness to restarting trade talks with former U.S. President Trump—provided there is mutual respect—have lifted global risk appetite.
👉 See how market shifts are creating new opportunities in digital assets today.
Why Strategy’s Model Matters
Strategy’s approach is more than just a corporate treasury decision—it’s a statement about the future of money. By treating Bitcoin as a superior form of cash preservation, the company challenges conventional financial wisdom and offers a blueprint for other enterprises considering digital asset adoption.
The core principles behind Strategy’s success include:
- Capital efficiency: Using low-cost debt and equity to acquire appreciating assets
- Discipline: Buying consistently regardless of short-term price swings
- Transparency: Regularly disclosing holdings and strategy updates
- Long-term focus: Prioritizing generational wealth preservation over quarterly earnings
These principles have turned MSTR into more than a stock—it’s a financial innovation case study.
Frequently Asked Questions (FAQs)
How much Bitcoin does Strategy own in 2025?
As of April 2025, Strategy holds 538,200 BTC, acquired at an average price of $67,766 per coin.
Is Strategy still buying Bitcoin in 2025?
Yes. After a brief pause, the company resumed purchases in April 2025, adding 6,556 BTC at ~$84,785 per coin.
What is Strategy’s Bitcoin yield in 2025?
The company has achieved a 12.1% BTC yield year-to-date, driven by price appreciation and strategic accumulation.
How has MSTR stock performed compared to other assets?
MSTR has risen over 133% in the past year, outperforming Tesla, Bitcoin, Nvidia, and Apple.
Who owns MSTR stock?
Over 13,000 institutions and 814,000 retail investors hold MSTR directly. An estimated 55 million people have indirect exposure through financial products.
Why does Strategy keep buying Bitcoin?
The company views Bitcoin as the best long-term store of value amid inflation, currency devaluation, and global economic uncertainty.
The Future of Corporate Bitcoin Adoption
Strategy’s actions are influencing a growing number of companies to reconsider their cash management strategies. As more CFOs recognize the limitations of fiat-based reserves, Bitcoin is emerging as a viable alternative for balance sheet resilience.
With over half a million BTC now under corporate control through Strategy alone, the line between traditional finance and decentralized digital assets continues to blur.
👉 Learn how you can stay ahead in the evolving world of digital finance.
As macroeconomic pressures persist—from rising national debts to central bank liquidity expansions—the appeal of scarce, borderless, and censorship-resistant assets like Bitcoin will only grow. Strategy’s journey offers a powerful example of how visionary leadership and disciplined execution can redefine value in the digital age.