The creative world is evolving at an unprecedented pace, and at the heart of this transformation lies the intersection of art, technology, and innovation. For the third year in a row, we’re proud to reaffirm our role as Presenting Partner of the Tribeca Festival — a celebration of storytelling, cinematic excellence, and forward-thinking creativity. This continued collaboration reflects our deep commitment to empowering artists and creators within the Web3 ecosystem, providing them with platforms to showcase their work and connect with global audiences.
Elevating Creative Spaces: The OKX Theater at BMCC TPAC
As part of our ongoing support, we’ve secured naming rights for the BMCC Theatre during the festival’s run from June 5 to June 16. Now officially known as the OKX Theater at BMCC TPAC, this venue will serve as a central hub for some of the most anticipated screenings and discussions of the festival.
This isn’t just about visibility — it’s about creating meaningful spaces where art and technology converge. By reimagining traditional performance centers through digital integration and Web3 engagement, we aim to bridge gaps between creators and communities. The renaming symbolizes more than a partnership; it represents a shared vision for the future of cultural expression.
👉 Discover how digital innovation is reshaping live entertainment and creative venues.
Shaping the Future of Marketing: A Conversation at Tribeca X
On June 11, our Chief Marketing Officer, Haider Rafique, will take the stage at Convene One Liberty Plaza for a high-impact panel during Tribeca X, a program dedicated to exploring the convergence of advertising, entertainment, and emerging tech. Joining forces with Andrew Robertson, CEO of BBDO, Haider will delve into "The Future of Marketing Through the Lens of AI and Tokenomics."
This conversation will unpack how artificial intelligence, blockchain technology, and token-based economies are redefining brand engagement. From personalized user experiences to decentralized community ownership models, the panel will highlight real-world applications that are already transforming marketing strategies across industries.
It's not just about trends — it's about transformation. As Web3 continues to mature, brands must rethink not only how they communicate but also how they co-create value with their audiences.
Spotlight on Storytelling: Sponsorship of FIREBRAND Gala Screening
We’re also honored to sponsor the gala screening of FIREBRAND, a gripping historical drama starring Jude Law as King Henry VIII and Alicia Vikander as his sixth wife, Katherine Parr. The film explores power, survival, and resilience within the treacherous landscape of the Tudor court — themes that resonate deeply in today’s conversations about agency and influence.
The screening will take place at the newly named OKX Theater at BMCC TPAC on June 11, followed by an exclusive panel discussion featuring both lead actors. Attendees will then be invited to an after-party, further blending cinematic storytelling with immersive audience experiences.
FIREBRAND exemplifies the kind of bold narrative we aim to support — one that challenges perspectives and sparks dialogue. By backing such projects, we reinforce our belief that storytelling remains one of humanity’s most powerful tools for change.
👉 See how next-generation sponsorship models are revolutionizing film and arts funding.
A Legacy of Innovation: Three Years of Web3 x Culture
Our journey with the Tribeca Festival began in 2022 when we became the festival’s first-ever cryptocurrency partner — a milestone moment that signaled growing acceptance of digital assets in mainstream culture. In 2023, we expanded our impact by launching the inaugural Tribeca Festival NFT pass, offering holders unique access and digital collectibles tied to the event.
These initiatives reflect our broader mission: to build bridges between traditional creative industries and the decentralized future. Whether through sports, gaming, art, or film, we’re committed to fostering ecosystems where creators thrive and audiences engage on new terms.
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Frequently Asked Questions
Q: What does it mean to be a Presenting Partner of the Tribeca Festival?
A: As a Presenting Partner, we play a key role in supporting the festival’s programming, venues, and special events. This includes sponsorship of major screenings, panel discussions, and venue branding — all aimed at enhancing the artist and attendee experience.
Q: Why is the theater being renamed “OKX Theater at BMCC TPAC”?
A: The renaming highlights our commitment to merging physical cultural spaces with digital innovation. It serves as a symbol of how Web3 values — like community ownership and immersive experiences — can enhance traditional arts venues.
Q: What is the significance of sponsoring FIREBRAND?
A: FIREBRAND tells a powerful story of resilience and agency — values we champion in both historical narratives and modern creator economies. Supporting this film underscores our dedication to bold storytelling and diverse voices.
Q: How has OKX contributed to Web3 integration in film festivals?
A: Through initiatives like the Tribeca NFT pass, we’ve introduced blockchain-based access models that offer fans exclusive benefits while giving creators new revenue streams and deeper audience connections.
Q: Is Web3 only relevant to tech-savvy audiences at film festivals?
A: Not at all. Web3 is becoming increasingly accessible through user-friendly platforms. At events like Tribeca, it enhances fan engagement via digital collectibles, behind-the-scenes access, and community-driven rewards — all without requiring technical expertise.
Q: Will there be opportunities for public participation beyond the festival?
A: Yes. Many of our Web3-powered experiences extend beyond live events through digital galleries, online communities, and ongoing creator collaborations. Stay tuned for post-festival activations.
👉 Explore how you can participate in the next wave of digital creativity and cultural access.
Looking Ahead: The Convergence of Culture and Technology
As we celebrate three years of partnership with one of the world’s most influential cultural festivals, our focus remains clear: empower creators, inspire audiences, and pioneer ethical innovation in digital spaces. The fusion of film, AI, NFTs, and decentralized platforms isn’t a distant possibility — it’s happening now.
Through strategic collaborations like this one, we continue building a more inclusive, dynamic creative economy — one where artists control their narratives, fans become stakeholders, and technology amplifies human expression.
The future of culture isn’t just being watched — it’s being co-created. And we’re proud to help write the next chapter.