In a bold move signaling its commitment to innovation and long-term financial resilience, DDC Enterprise, Ltd. (NYSEAM: DDC), widely recognized as DayDayCook, has unveiled a strategic initiative to integrate Bitcoin into its corporate treasury reserves. This landmark decision not only marks a significant evolution in the company’s financial strategy but also strengthens its position at the intersection of traditional consumer goods and next-generation digital asset adoption.
Alongside this announcement, DDC has appointed Alex Yang, a renowned expert in Web3 and crypto asset management, as its new Strategic Advisor, further solidifying its vision to bridge Asian culinary culture with cutting-edge financial technologies.
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Building a Bitcoin Reserve: A Strategic Financial Shift
DDC’s new treasury strategy includes the planned acquisition of up to 100 Bitcoin (BTC) from an institutional investor group. The BTC will be injected into DDC’s reserves over approximately three months, with an estimated value ranging between $8 million and $8.5 million, based on current market prices.
In exchange, DDC will issue Class A Ordinary shares at a premium pricing model ranging from $0.50 to $1.25 per share—a significant increase of 100% to 400% compared to recent trading levels. This tiered pricing structure is designed to align with the company’s growth milestones and protect existing shareholders from dilution at undervalued rates.
Key Benefits of the Bitcoin Reserve Initiative
- Balance Sheet Diversification: By adding Bitcoin to its treasury, DDC gains exposure to one of the most resilient digital assets with long-term appreciation potential.
- Premium Equity Valuation: The structured share issuance rewards investor confidence while ensuring fair valuation as the company scales.
- Institutional Validation: The participation of a sophisticated investor group reflects strong market trust in DDC’s leadership and strategic direction.
- Web3 Integration Roadmap: This move is the first step in DDC’s broader plan to bring blockchain innovations to its global consumer base.
“This partnership is a testament to the shared conviction in DDC’s future and the value of Bitcoin as a strategic asset,” said Ms. Norma Chu, Chairwoman and CEO of DDC Enterprise. “This decision not only diversifies our balance sheet but also secures a premium-priced equity agreement that reflects our partner’s belief in our long-term growth.”
Chu emphasized that the next phase involves finalizing definitive agreements, with the first batch of 25 BTC expected to be acquired within the next 30 days.
Alex Yang Joins as Strategic Advisor
To guide its digital transformation, DDC has brought on Alex Yang, a seasoned leader in the crypto and digital assets space, as Strategic Advisor. With deep expertise in both traditional finance (TradFi) and decentralized ecosystems, Yang is uniquely positioned to help DDC navigate the convergence of consumer brands and blockchain technology.
Yang currently serves as CEO of Volmart, a market maker active across major financial exchanges including CME, Eurex, Bursa, and TFEX. Previously, he led Virtual Economy Tech Limited, a blockchain infrastructure provider for capital markets. He also holds leadership roles as Vice Chairman of the Chinese Financial Association of Hong Kong and Deputy Director of the Innovation Center for Data Science at SUSTech. Additionally, he is a member of the prestigious Aspen Global Leadership Network.
His appointment underscores DDC’s intent to build a future-ready organization that leverages data, decentralization, and digital assets to enhance customer engagement and operational efficiency.
Why Bitcoin Makes Sense for Consumer Brands
The integration of Bitcoin into corporate treasuries is no longer limited to tech-first companies. Forward-thinking consumer brands like DDC are recognizing the strategic advantages:
- Hedge Against Inflation: Bitcoin’s capped supply makes it an attractive store of value amid global monetary uncertainty.
- Global Liquidity: As a borderless asset, Bitcoin enhances financial flexibility for international businesses.
- Brand Innovation Signal: Adopting crypto-forward policies strengthens brand perception among younger, tech-savvy consumers.
DDC’s approach—combining premium equity financing with Bitcoin adoption—sets a precedent for how traditional companies can modernize their capital structure without compromising shareholder value.
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Frequently Asked Questions (FAQ)
Q: Why is DDC adding Bitcoin to its treasury?
A: DDC is diversifying its balance sheet by allocating a portion of its reserves to Bitcoin, a high-potential digital asset. This move enhances long-term financial resilience and signals confidence in the evolving digital economy.
Q: How much Bitcoin will DDC acquire?
A: The company plans to acquire up to 100 BTC from an investor group over approximately three months, valued at around $8–8.5 million based on current prices.
Q: Will this affect DDC’s core business in Asian food products?
A: No. This initiative complements DDC’s existing operations. The company remains focused on delivering high-quality ready-to-eat and ready-to-cook Asian meals through brands like DayDayCook, Nona Lim, Yai’s Thai, and Omsom.
Q: Is this transaction finalized?
A: The parties are working toward definitive agreements, with the first tranche of Bitcoin expected to be acquired within 30 days of announcement.
Q: How does the share issuance work?
A: DDC will issue Class A Ordinary shares at a tiered premium—starting at $0.50 and increasing to $1.25 per share—over several tranches tied to BTC injections. Shares are subject to an 180-day lock-up period and performance conditions.
Q: What role will Alex Yang play at DDC?
A: As Strategic Advisor, Alex Yang will guide DDC’s integration of Web3 technologies, digital assets, and blockchain strategies into its business model and consumer engagement platforms.
A Vision for Web3-Enabled Consumer Engagement
Beyond treasury management, DDC envisions leveraging blockchain technology to deepen connections with its global audience. Potential applications include:
- Tokenized loyalty programs
- NFT-based culinary experiences
- Transparent supply chain tracking via smart contracts
These innovations aim to enrich the customer journey while positioning DDC as a pioneer in blending food culture with digital ownership.
The appointment of Alex Yang and the launch of a Bitcoin reserve reflect more than financial strategy—they represent a cultural shift toward openness, innovation, and technological fluency in the consumer sector.
👉 Explore how blockchain is transforming traditional industries beyond finance.
Final Thoughts
DDC Enterprise’s dual announcement—establishing a Bitcoin reserve and appointing a top-tier crypto advisor—marks a pivotal moment in its corporate evolution. By embracing digital assets as both a financial tool and a strategic differentiator, DDC is setting a new benchmark for consumer brands navigating the Web3 era.
With strong institutional backing, visionary leadership, and a clear roadmap for innovation, DDC is not just adapting to change—it’s helping shape the future of how food, finance, and technology converge.
This article contains forward-looking statements regarding business plans, partnerships, and financial strategies. Actual results may vary based on market conditions, regulatory developments, and execution timelines.