Web3 is transforming how fans connect with their favorite sports, and the fusion of blockchain technology with high-octane motorsport is creating unprecedented engagement opportunities. OKX is proud to deepen its partnership with McLaren Racing through the launch of Race Rewind — a dynamic new series of digital collectibles designed to bring Formula 1 fans closer to the track than ever before.
The Power of Web3 in Sports Fan Engagement
A message from OKX Chief Marketing Officer Haider Rafique
Our collaboration with McLaren Racing has taken us across continents this season — from the high-speed circuits of the Middle East and Asia-Pacific to the glamorous streets of Monaco and the vibrant energy of Miami. At every stop, we’ve connected with passionate race fans. But we’ve also asked ourselves: how can we go beyond physical presence and truly amplify fan engagement?
While tens of thousands fill grandstands each weekend, millions more follow the action from afar — through live broadcasts, social media, and race highlights. These fans deserve more than passive viewing. They deserve immersive experiences that capture the adrenaline, emotion, and intensity of Formula 1.
That’s where Web3 comes in.
With blockchain-powered digital collectibles — often referred to as NFTs — we can tokenize moments from the track and deliver them directly to fans worldwide. Through OKX’s advanced self-custody wallet, we’re bringing race-day sensations to life: the roar of engines, the crunch of gear shifts, the strategic radio chatter from the pit wall. All of this becomes part of a collectible experience that lives on-chain.
👉 Discover how blockchain is redefining fan experiences in motorsport.
Introducing 'Race Rewind': Relive Every Moment
Race Rewind is more than a collection — it’s a campaign that expands what crypto can do for sports fans. Each digital collectible commemorates a specific Grand Prix, capturing authentic race moments in video, audio, and visual formats. But these aren’t just digital souvenirs; they come with real-world utility.
The first drop celebrates the Canadian Grand Prix. Fans can mint this digital collectible for free — no gas fees, no purchase required — between Friday and Monday via the OKX app. Then, on Tuesday, each minted collectible will be randomly assigned one of three rarity tiers: Classic, Rare, or Ultra Rare.
Depending on the tier, holders gain access to exclusive rewards:
- Classic: Digital memorabilia and community recognition
- Rare: Signed merchandise from McLaren Racing
- Ultra Rare: Premium experiences such as VIP race tickets
But the excitement doesn’t stop there.
A Season-Long Journey with Real Rewards
Formula 1 is a season-long spectacle, and so is Race Rewind. We’re launching a new digital collectible after every race this season. Fans who collect all NFTs will be entered into a grand prize draw for a once-in-a-lifetime VIP McLaren Fan Experience at a future Grand Prix.
This elite package includes:
- Two VIP tickets to a Formula 1 race
- $2,500 toward travel and accommodation
- A hot lap experience around the circuit in a McLaren show car
Few fans ever get this close to the action — and now, blockchain technology makes it possible through participation.
*No purchase necessary. Fans who mint the Canadian GP collectible will also receive retroactive drops from earlier races: Bahrain, Saudi Arabia, Australia, Japan, China, Miami, Emilia-Romagna, and Monaco.
Why This Matters for Fans and Web3
Digital collectibles are evolving beyond static images or speculative assets. With Race Rewind, OKX and McLaren Racing are proving that NFTs can deliver tangible value, emotional connection, and long-term loyalty.
For fans, this means:
- Ownership of authentic race moments
- Access to exclusive experiences
- A stake in a growing global community
For the Web3 ecosystem, it signals a shift toward utility-driven adoption — where blockchain enhances real-world engagement rather than existing in isolation.
👉 See how digital ownership is changing fan culture forever.
Frequently Asked Questions (FAQ)
Q: What are 'Race Rewind' digital collectibles?
A: They are blockchain-based digital items that capture key moments from McLaren Racing’s Formula 1 season. Each collectible commemorates a specific Grand Prix and may unlock exclusive prizes based on rarity.
Q: How do I mint a collectible?
A: You can mint the Canadian GP collectible for free through the OKX app during the designated window (Friday to Monday). No gas fees or purchases are required.
Q: What happens after I mint?
A: On Tuesday following the mint period, your collectible will be randomly assigned a rarity tier — Classic, Rare, or Ultra Rare — which determines your eligibility for rewards.
Q: Can I get past race collectibles if I join now?
A: Yes. Fans who mint the Canadian GP collectible will automatically receive all previous race drops from the season.
Q: Is this a one-time event?
A: No. A new collectible will be released after each Grand Prix. Collecting all NFTs makes you eligible for the season-long VIP prize.
Q: Are there any costs involved?
A: No. Minting is completely free, with no hidden fees or requirements to hold crypto.
Expanding OKX’s Global Footprint
While Race Rewind highlights our innovation in fan engagement, it’s part of a broader mission to make crypto accessible, secure, and meaningful worldwide.
We’ve recently expanded into key European markets — including France, Spain, Germany, and Poland — through MiCA passporting from our regulated hub in Malta. This allows us to offer compliant, user-protected services across the EU.
Additionally, we’re proud to announce that OKX has achieved ISO/IEC 27001:2022 certification, affirming our world-class standards in information security management. This ensures that every interaction — whether minting an NFT or trading crypto — happens on a secure, trusted platform.
We’re also advancing payment innovation with OKX Pay, a new sub-app within our platform designed to simplify crypto transactions for over 100 million users globally. It’s part of our vision to build the next generation of Web3 financial tools.
Join the Race
The future of sports fandom is interactive, inclusive, and on-chain. With Race Rewind, OKX and McLaren Racing are setting a new benchmark for how teams and brands engage with their audiences.
Don’t miss your chance to be part of this groundbreaking initiative.
👉 Start your journey with Web3 and F1 today.
We invite you to mint the first Race Rewind collectible starting Friday, 7 June at 10:00 AM GMT, and stay tuned for drops after every race this season. Follow the action, collect the moments, and who knows — you might just win a seat on the track.
Let’s experience the twists and turns of the 2025 season together — one digital collectible at a time.
This content is provided for informational purposes only and may cover products not available in your region. It does not constitute investment advice, an offer to buy/sell digital assets, or financial/legal/tax guidance. Cryptocurrencies are high-risk; please consult a professional before making decisions.