Those Who Kept Buying Bitcoin — How Are They Doing Now?

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The cryptocurrency market kicked off the week on a sour note, with Bitcoin plunging to its lowest level since November — a stark contrast to the optimism sparked just days earlier by former U.S. President Donald Trump’s pro-crypto announcements. Despite promises of a national Bitcoin strategic reserve and a high-profile White House crypto summit, investor confidence quickly evaporated amid escalating trade tensions and deteriorating macroeconomic sentiment.

As of Tuesday afternoon, Bitcoin had dipped 1.61% over 24 hours, trading at around $80,735, according to data from Gate.io. Ethereum and Solana fared worse, dropping 7.65% and 3.57% respectively. The broader market downturn overshadowed earlier policy-driven enthusiasm, revealing how fragile sentiment can be in volatile digital asset markets.

👉 Discover how major institutions are navigating this crypto downturn — and where smart money might move next.

The Fading Hype Around Government Crypto Reserves

Initial excitement over Trump’s proposal to establish a strategic Bitcoin reserve — funded by seized crypto assets — quickly gave way to skepticism. While the U.S. government currently holds approximately $17 billion worth of Bitcoin and $400 million in other tokens, analysts note that no new capital injections were announced. This lack of fresh investment left markets underwhelmed.

Nikolay Karpenko, head of market research at UK-based crypto liquidity provider B2C2, observed that “the initial optimism faded rapidly as macro risks resurfaced.” The absence of concrete legislative follow-up or long-term funding mechanisms made it difficult for the announcement to sustain any meaningful rally.

Moreover, concerns have grown about potential favoritism in asset selection. The launch of meme coins like TRUMP and MELANIA raised red flags among investors. Ari Paul, co-founder of BlockTower Capital, criticized the perceived cronyism: “It feels less like a strategic reserve and more like insider speculation. That kind of perception damages trust in the entire ecosystem.”

MicroStrategy’s Bold Bet: Still Holding Strong?

Among public companies, few have taken as aggressive a stance on Bitcoin as MicroStrategy — now rebranded as Strategy (STRAT). According to CoinGecko, the firm holds 444,262 BTC, representing over 2% of Bitcoin’s total supply. With a current market value of roughly $35.4 billion** and an average purchase price of **$62,350 per BTC, Strategy remains the largest corporate holder of Bitcoin.

Despite short-term price fluctuations, the company has not yet breached its average acquisition cost. However, its stock hasn’t escaped unscathed. On Monday, shares dropped nearly **17% to $239.27**, down from a peak of $473.83 in November 2024. Still, some analysts remain bullish: 11 Bloomberg-surveyed experts maintain “buy” ratings, with average price targets exceeding $540.

But here's the catch — Strategy’s core software business generated only $500 million in annual revenue in 2024 and continues to operate at a loss. As a result, investor focus has shifted almost entirely to its Bitcoin holdings, making the stock a de facto leveraged play on BTC itself.

Steve Sosnick, chief strategist at Interactive Brokers, noted: “Crypto is influenced both by its own dynamics and broader risk sentiment — and right now, neither is favorable.” He added that Strategy, given its heavy exposure, is particularly vulnerable during market corrections.

Mining Firms and Financial Players: Smaller Stakes, Similar Struggles

Other publicly traded firms holding significant Bitcoin include:

While these companies are deeply embedded in the Bitcoin ecosystem, their balance sheets don’t compare to Strategy’s massive position. Still, they face similar challenges: falling asset values impact reported earnings due to accounting rules requiring impairment losses when crypto prices decline — but no corresponding gain recognition when prices rise.

For example, during the 2022 bear market, Strategy recorded a $197 million impairment charge, contributing to a quarterly loss. If Bitcoin enters another prolonged downturn, such charges could recur across the sector.

👉 See how top financial firms assess Bitcoin’s long-term resilience amid market turbulence.

Funding the Future: Can Strategy Keep Buying?

In a recent filing, Strategy announced plans to raise $21 billion through a new stock offering — funds intended for operational support and further Bitcoin acquisitions. This move underscores the company’s unwavering commitment to its digital asset strategy, even as critics question the sustainability of relying on equity financing to buy an increasingly volatile asset.

The plan highlights a broader trend: some corporations are treating Bitcoin not just as an investment, but as a foundational treasury reserve asset — akin to gold or foreign currency reserves. But unlike traditional assets, Bitcoin’s price swings introduce unique financial reporting and investor relations challenges.

Key Corporate Bitcoin Holders (as tracked by CoinGecko):

These figures reflect both conviction and concentration risk. While early adopters may reap long-term rewards if Bitcoin appreciates over time, short-term volatility continues to pressure stock performance and public perception.

FAQ: Common Questions About Corporate Bitcoin Holdings

Q: Why do companies buy Bitcoin instead of holding cash or bonds?
A: Some executives view Bitcoin as “digital gold” — a scarce, decentralized store of value that can hedge against inflation and currency devaluation. Companies like Strategy argue that holding BTC is more strategic than earning minimal yields on cash.

Q: How does Bitcoin affect a company’s financial statements?
A: Under current accounting rules (e.g., U.S. GAAP), cryptocurrencies are treated as intangible assets. Declines in market value require impairment losses, which reduce net income. However, price increases don’t boost earnings until the asset is sold.

Q: Is it risky for a company to hold large amounts of Bitcoin?
A: Yes. Price volatility can lead to significant swings in book value and shareholder equity. Additionally, reliance on stock offerings to fund purchases creates dilution risk for existing investors.

Q: What happens if Bitcoin drops below a company’s purchase price?
A: The company must record an impairment charge, impacting profitability. However, unless they sell, the loss remains non-cash. Long-term holders often emphasize "HODL" strategies over short-term accounting effects.

Q: Are more companies likely to follow Strategy’s path?
A: So far, adoption remains limited. Regulatory uncertainty, volatility concerns, and fiduciary responsibilities make many boards hesitant. However, growing institutional interest suggests gradual expansion — especially if regulatory clarity improves.

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Final Thoughts: Conviction Meets Volatility

The story of corporate Bitcoin investing is still unfolding. Strategy’s aggressive accumulation has made it both a symbol of faith in digital assets and a cautionary tale about concentration risk. While the company hasn’t yet faced losses on paper, ongoing market weakness tests its financial model and investor patience.

Meanwhile, broader macro forces — trade tensions, monetary policy shifts, and geopolitical risks — continue to influence crypto markets more than headlines or political endorsements. For now, those betting big on Bitcoin must navigate not only technological and regulatory uncertainty but also the emotional rollercoaster of price swings.

Yet for true believers, volatility is part of the journey. As long as companies see Bitcoin as a superior form of money for the digital age, accumulation may continue — even through bear markets.


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