The Web3 and blockchain landscape continues to expand its reach into academic and youth communities, and one of the most significant moves in Southeast Asia this year comes from OKX, a leading global Web3 technology company and cryptocurrency exchange. The firm has announced its role as the Diamond Sponsor of FTU's Day 2023, hosted by Foreign Trade University (FTU) — one of Vietnam’s most prestigious business institutions. This strategic partnership underscores a growing trend: the integration of digital innovation with higher education.
Held on October 6, 2023, at FTU’s Ho Chi Minh City campus, FTU's Day 2023 marked the 63rd anniversary of the university’s founding. The event brought together thousands of students, alumni, faculty, and industry partners for a day filled with celebration, learning, and forward-thinking dialogue around technology and finance.
Bridging Education and Web3 Innovation
OKX’s sponsorship is more than just brand visibility — it represents a commitment to fostering digital literacy and empowering the next generation of innovators in Vietnam. With a strong focus on Web3 education, digital assets, and blockchain technology, OKX used the platform to engage directly with young minds eager to explore emerging tech fields.
👉 Discover how students are shaping the future of finance through hands-on Web3 experiences.
At the heart of OKX’s presence was an interactive booth located near the main lecture hall, where attendees could:
- Learn about blockchain fundamentals and real-world applications
- Speak with members of OKX’s Local Markets and Web3 teams
- Participate in fun mini-games to win exclusive OKX-branded merchandise like t-shirts and caps
- Download the OKX app and get started in the world of digital assets
This immersive approach not only demystified complex technologies but also made them accessible and exciting for students who may be encountering Web3 for the first time.
Free-to-Mint Digital Collectible Celebrates University Spirit
One of the standout initiatives was the launch of a limited-edition digital collectible titled "I Love FTU’S DAY 2023". Built on the energy-efficient OKT Chain, this NFT was available for free minting to FTU students, alumni, staff, and faculty between October 1 and October 31, 2023.
Unlike speculative NFTs, this collectible served as a commemorative token — a digital badge of pride celebrating community, achievement, and institutional heritage. It reflects a broader shift in how NFTs are being used: not just for art or profit, but for identity, belonging, and engagement within educational ecosystems.
By leveraging blockchain technology, OKX enabled FTU to offer a unique, verifiable keepsake that participants can hold indefinitely — a modern twist on traditional alumni memorabilia.
A Day of Celebration and Connection
FTU's Day 2023 was packed with vibrant activities designed to strengthen community bonds:
- 08:00 – 11:00 (GMT+7): Opening ceremony honoring the university’s legacy
- 11:00 – 13:50: Student dancing competition showcasing cultural talent
- 12:15 – 12:45: High-energy flashmob and cheerleading performance
- 11:30 – 16:00: Sponsor and student society exhibition booths, including OKX’s interactive zone
- 18:00 – 22:00: Singing gala featuring performances by popular local artists
With over 7,000 expected attendees — including new and returning students, graduates, and academic staff — the event created a dynamic environment for networking, inspiration, and exposure to cutting-edge ideas.
Leadership Vision: Empowering Vietnam’s Future Innovators
Lennix Lai, Global Chief Commercial Officer at OKX, emphasized the long-term vision behind the sponsorship:
"By sponsoring FTU's Day 2023, our goal is to engage with Vietnam's higher education community and foster the development of students and the digital asset ecosystem in Vietnam. We're excited to work with FTU to educate students, alumni and staff through innovative technology, and look forward to an educational and insightful FTU's Day 2023."
This statement highlights OKX’s dual mission: advancing technological adoption while investing in human capital. The collaboration aligns with broader regional efforts to position Vietnam as a hub for fintech and blockchain innovation.
Expanding Footprint in Asia-Pacific Through Education
OKX’s involvement with FTU is part of a larger strategy to support blockchain education across the Asia-Pacific region. Earlier in August 2023, OKX partnered with Neo, a leading open-source blockchain platform, to co-host the 2023 Neo APAC Hackathon in six cities — including Ho Chi Minh City. The hackathon attracted developers, designers, and entrepreneurs focused on building decentralized applications (dApps) and advancing blockchain use cases.
These initiatives reflect a growing recognition that sustainable innovation requires grassroots support — starting with universities, coding bootcamps, and student-led projects.
👉 See how developer communities are driving the next wave of Web3 breakthroughs.
Core Keywords Driving Engagement
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- Web3 education
- digital collectible NFT
- blockchain technology
- OKT Chain
- crypto exchange
- student engagement
- FTU Day 2023
- free-to-mint NFT
These keywords reflect both user search intent and the thematic depth of OKX’s initiative.
Frequently Asked Questions (FAQ)
Q: What is FTU's Day 2023?
A: FTU's Day 2023 is an annual celebration hosted by Foreign Trade University in Vietnam to commemorate its founding anniversary. It features cultural performances, student competitions, exhibitions, and guest speakers.
Q: Who can mint the 'I Love FTU’S DAY 2023' NFT?
A: The digital collectible was available for free minting exclusively to FTU students, alumni, staff, and faculty members during the period from October 1 to October 31, 2023.
Q: Which blockchain was used for the NFT?
A: The commemorative NFT was built on the OKT Chain — a high-performance, eco-friendly Layer 1 blockchain developed by OKX.
Q: Why did OKX sponsor this event?
A: OKX aims to promote Web3 education and digital asset literacy among young people in Vietnam. Sponsoring FTU’s Day allows direct engagement with future innovators and strengthens community ties.
Q: Is there a cost to participate or mint the NFT?
A: No. The NFT was completely free to mint for eligible participants. There were no gas fees or hidden charges during the campaign.
Q: How does this event support Web3 adoption in Vietnam?
A: By introducing students to blockchain through real-world applications like NFTs and interactive learning booths, OKX helps demystify Web3 and encourages exploration of careers in crypto and decentralized technologies.
This landmark sponsorship illustrates how forward-thinking organizations like OKX are shaping the future — not just through technology, but through education, inclusion, and community building. As Web3 continues to evolve, partnerships like this will play a crucial role in bridging innovation with impact.