The cryptocurrency landscape continues to evolve rapidly, with Binance at the forefront of innovation, listing promising blockchain projects, launching new initiatives, and rewarding active community members. This comprehensive update covers major developments including the listing of Ankr (ANKR), Perlin (PERL) on Binance Launchpad, the introduction of TUSDB, and a series of engaging community campaigns designed to promote participation and ecosystem growth.
These updates reflect Binance’s ongoing commitment to supporting high-potential blockchain ecosystems through strategic listings, decentralized finance (DeFi) integrations, and incentive-driven engagement programs. Whether you're a trader, investor, or DeFi enthusiast, understanding these developments is crucial for navigating the evolving digital asset space.
Ankr (ANKR) Listed via Community-Driven BEP2 Initiative
In July 2019, Binance launched its first “BEP2 Community Listing Campaign,” a three-month initiative aimed at identifying and listing high-potential projects based on community activity and market performance on Binance DEX. After evaluating six shortlisted projects — ANKR, AWC, BOLT, LTO, RAVEN, and SPNDB — Ankr (ANKR) emerged as the winner based on key metrics such as real address trading volume, bid-ask spread, and market depth.
ANKR was officially listed on July 23, 2019, with trading pairs including ANKR/BNB, ANKR/BTC, ANKR/USDT, ANKR/TUSD, ANKR/PAX, and ANKR/USDC. Notably, the listing incurred zero BNB fees, reinforcing Binance’s support for innovative blockchain infrastructure projects.
Ankr is a decentralized cloud computing platform that enables users to monetize unused computing resources. By leveraging blockchain technology, it aims to reduce costs and increase accessibility in cloud services — a growing niche within the broader DeFi and Web3 movements.
Key Listing Details:
- Token Format: BEP2
- Deposit Support: ERC20 ANKR deposits are accepted and automatically converted to BEP2
- Mainnet Tokens: Not yet supported for deposit
This community-driven listing model highlights how decentralized exchanges and user participation can influence which projects gain visibility and liquidity on major platforms.
Binance Launchpad: Perlin (PERL) Introduces Fairer Distribution Model
Binance Launchpad continued its momentum with the eighth project: Perlin (PERL). Launched in August 2019, Perlin introduced significant changes to the Launchpad model, emphasizing fairness and inclusivity through an updated snapshot mechanism and an innovative airdrop pool for non-winners.
What Sets PERL Apart?
- 15-Day Average BNB Holding Snapshot
Instead of a single-point snapshot, Binance calculated users’ average BNB holdings over 15 days (August 9–24), discouraging short-term "sniping" and rewarding long-term holders. Tiered Allocation System
Users received lottery tickets ("signs") based on their average BNB balance:- 50–100 BNB → 1 ticket
- Up to 10 tickets for balances ≥500 BNB
- 3,874,500 PERL Airdrop for Non-Winners
A groundbreaking move: users who didn’t win a spot still received proportional rewards from a dedicated airdrop pool, reducing frustration and encouraging future participation.
Perlin’s mission centers around high-performance smart contracts using a Directed Acyclic Graph (DAG)-enhanced consensus model. With a hard cap of $6.7 million and 8.38% of tokens allocated via Launchpad, PERL targeted scalability and energy efficiency — key concerns in next-generation blockchain design.
Introduction of TUSDB: Expanding the Stablecoin Ecosystem
On August 8, 2019, Binance listed TUSDB, the BEP2 version of TrueUSD, a fully collateralized USD-pegged stablecoin issued by TrustToken. Each TUSDB is backed 1:1 by U.S. dollars held in reserve, offering transparency and regulatory compliance.
Unlike algorithmic stablecoins, TUSDB relies on real-world asset backing, making it ideal for traders seeking low-volatility assets during market turbulence. The initial trading pair was TUSDB/TUSD, facilitating seamless transfers between the BEP2 chain and other ecosystems.
Stablecoins like TUSDB play a vital role in crypto markets by enabling fast settlements, hedging against volatility, and serving as on-ramps for new investors — all essential components of a mature digital financial system.
Community Engagement: Launchpad “Family Portrait” Campaigns
To celebrate its second anniversary, Binance launched a multi-round “Family Portrait” campaign across several Launchpad projects: FET, ONE, and CELR. These events combined trading competitions, node operations, and app-based challenges to deepen user engagement.
Round 1: Fetch.ai (FET) – Trade for Prizes
Users who traded at least 1,200 FET during the campaign period competed for a prize pool of 1.2 million FET, distributed across three volume tiers:
- Tier 1 (≥300M FET): 400K FET
- Tier 2 (≥600M FET): 800K FET
- Tier 3 (≥900M FET): Full 1.2M FET prize
This gamified approach incentivized sustained trading activity while boosting market depth.
Round 2: Harmony (ONE) – Trade + Node Participation
Harmony’s campaign split rewards into two tracks:
- $50,000 in ONE for top traders
- $250,000 in ONE for participants running Pangaea network nodes
This dual structure encouraged both speculative engagement and technical involvement — fostering a healthier ecosystem beyond mere trading.
Round 3: Celer Network (CELR) – App-Based Challenges
The most interactive round yet:
- Top traders won up to $15,000 in BNB
- CelerX app gamers earned rewards based on gameplay scores
- Feedback contributors could win trips to Ethereum conferences or character customization rights
By integrating real-world utility with fun mechanics, Binance demonstrated how blockchain projects can build loyal communities through experiential marketing.
Token Distribution & Airdrop Mechanics
Binance has consistently refined its token distribution models to ensure fairness and transparency.
WINk (WIN) Launchpad Results
After its successful IEO, WINk distributed tokens via a lottery system with a 23.87% allocation rate. Winners were determined by matching final digits of their user IDs to predefined winning numbers. Trading went live on August 1, 2019, with multiple fiat-pegged pairs.
Additionally, Binance supported WIN’s airdrop program for TRON (TRX) holders, distributing billions of WIN tokens monthly based on TRX balances. Snapshot rules excluded leveraged accounts and required minimum holdings (>100 TRX), ensuring only genuine stakeholders benefited.
👉 Learn how top platforms distribute tokens fairly and securely while driving long-term user adoption.
System Upgrades & Technical Enhancements
Behind every successful platform lies robust infrastructure. On August 15, 2019, Binance underwent a scheduled 6–8 hour system upgrade to enhance performance and expand functionality:
Key Improvements:
- OCO (One-Cancels-the-Other) Orders added to REST API
- Depth endpoints now support up to 10,000 order book levels
- Matching engine and WebSocket optimizations for faster trade execution
These upgrades improved reliability during high-volatility periods and empowered advanced traders with sophisticated order types — crucial for institutional-grade service delivery.
Strategic Vision: The Venus Project
Beyond listings and campaigns, Binance unveiled an ambitious long-term vision: the Venus Project — described as a “regional Libra” aimed at empowering emerging economies through sovereign digital currencies.
Core Objectives:
- Develop localized stablecoins backed by real assets
- Leverage Binance Chain’s speed and security for cross-border payments
- Partner with governments and enterprises to create compliant financial alternatives
While details remained conceptual at this stage, Venus signaled Binance’s intent to move beyond being just an exchange — positioning itself as a builder of next-generation financial infrastructure.
Algorand (ALGO) Staking Rewards Supported
Binance also committed to supporting Algorand’s ecosystem growth by participating in its 200 million ALGO staking rewards program. Starting September 1, 2019, eligible users received periodic rewards based on their ALGO holdings, distributed every six months over two years.
This initiative reinforced the importance of proof-of-stake participation in securing networks and rewarding long-term holders — aligning incentives across developers, investors, and validators.
Frequently Asked Questions (FAQ)
Q: What is the difference between BEP2 and ERC20 tokens?
A: BEP2 is Binance’s native token standard running on Binance Chain, optimized for fast transactions. ERC20 operates on Ethereum with broader smart contract capabilities. While both can represent the same asset (like ANKR), they exist on separate blockchains and require bridging for cross-chain transfers.
Q: How does Binance determine winners in Launchpad lotteries?
A: Winners are selected via cryptographic randomization after a snapshot period. For PERL, Binance used a 15-day average BNB balance to calculate eligibility. Each qualified user receives lottery tickets proportional to their holdings.
Q: Can I participate in airdrops without buying tokens?
A: Yes — some airdrops, like WIN’s TRX-based distribution or PERL’s non-winner pool, reward existing token holders or participants in ecosystem activities without requiring new purchases.
Q: Why did Binance introduce average holding snapshots?
A: To prevent manipulation and encourage genuine long-term support. Single-point snapshots allow users to temporarily boost balances; averaging reduces this exploit risk.
Q: Are stablecoins like TUSDB safe?
A: TUSDB is backed 1:1 by audited U.S. dollar reserves and offers greater transparency than uncollateralized alternatives. However, all crypto assets carry counterparty and regulatory risks — due diligence is essential.
Q: How can I maximize rewards in trading competitions?
A: Focus on consistent volume across both buys and sells (excluding self-trades). Monitor leaderboard updates daily and consider using multiple accounts (e.g., subaccounts) if allowed under campaign rules.